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This project is a conceptual editorial-style perfume commercial developed through advanced exploration of AI-assisted imagery and motion. A real fragrance was used as the foundation for the concept, allowing the visuals to focus on authentic product integration and sensory storytelling.
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The visual direction is inspired by warm, luminous notes such as honey, orange blossom, and citrus, expressed through macro details and soft cinematic movement. Static frames were extended into motion, with careful attention given to lighting behaviour, material realism, reflections, and depth to achieve a refined, photographic aesthetic.
The final piece presents a cohesive visual narrative where AI-generated imagery supports mood, texture, and atmosphere, demonstrating how emerging tools can be used to craft emotionally driven, product-focused storytelling.
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