⠀
Playrix is one of the world’s leading mobile game developers, consistently ranking among the top global studios by revenue.
This swag system was designed to extend a large-scale digital brand by translating brand strategy into tangible employee experiences across onboarding and office environments.
⠀
At this level of scale, branded merchandise functions as a strategic brand asset — reinforcing recognition, cultural alignment, and emotional loyalty. Each item was developed as part of a cohesive system to support long-term brand equity beyond screens.
