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About Excelerate Finance
Excelerate Finance is an annual conference designed for finance professionals across sectors, offering a platform for networking, industry insights, and exploring the latest in finance innovation. The 2024 event took place in Nashville, Tennessee, uniting attendees from diverse backgrounds to connect, collaborate, and elevate their expertise.
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The design goal for Excelerate Finance 2024 was to create an experience that strengthened the Vena brand and boosted its recognition. The conference visuals used Vena’s brand colors and included elements inspired by Microsoft products, creating a unified look that highlighted Vena’s identity and values.
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The conference took place at the Sheraton Grand Nashville, where the focus was on creating a comfortable and engaging on-site experience. This included designing clear navigation systems to guide attendees and setting up distinct zones, including the main stage, sponsor booths, registration, catering areas, photo zones, and rooms for roundtables. Each space was carefully planned to ensure smooth movement, easy access, and a welcoming atmosphere for all attendees.
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In addition to the on-site experience, marketing materials such as social media assets, email campaigns, a landing page, and an event app were developed. These efforts led to the event’s sold-out success, with 271 registrants, and over 12,000 online viewers. With 90% recommending the content and 87% recommending the event, Excelerate Finance 2024 was a resounding success.
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