⠀

About Playrix Con

Playrix is a developer of mobile and PC/Mac games and employs over 1000 people across multiple offices. It is ranked among the top 10 biggest mobile developers worldwide. PlayrixCON is their annual internal conference that gathers the entire team. In 2018, it was held at the beautiful Rosa Khutor resort in Sochi.
⠀

⠀

⠀

Approach and Solution

The main task was to create a fresh, vibrant, and playful look that reflects the company’s corporate culture and evokes associations with summer, sea, and mountains. The entire identity is based on bright colors, contrasting mosaic patterns, and dynamic illustrations, complemented by the main message of the conference: “Play on! All together!”
⠀

⠀

⠀

⠀

Swag

Every registration set contained an agenda with a detailed program of activities and the venue scheme, a personalized badge and lanyard, a notebook and a pen, a T-shirt, silicone wristbands, and a metal pin designed in the conference’s style.

In addition, everyone had an opportunity to purchase other merchandise products such as stickers, cell phone cases, branded corporate clothing etc. in the PlayrixCON Store.

⠀

Wide-format printing

The event took place at multiple locations, including five hotels and a conference hall. Therefore, it was crucial to develop a clear navigation system. Additionally, a variety of photo zones, banners, posters, and other wide-format printing products were designed for the event.

⠀